As small business owners, operators or managers, our lives involve non-stop on-the-job training.
Sometimes it seems we’re running fast just to stand still and sadly lose sight of the amazing learning opportunities granted to us each day (Yeah, yeah, yeah, I know you’re thinking, “there aren’t enough hours in the day, I don’t have time to think about the lesson learned, this pile of work ain’t gonna do itself, so PLEASE DON’T GIVE ME ONE MORE THING TO DO!”)
Calm down. Breathe deep. This will only take a few moments and will be well worth the time.
We are going to take a look at three really important marketing lessons that are pretty simple but are far too often lost in our day-to-day fracas – and, most importantly, you already know the answers! You’re probably just too busy to remember. I’m going to focus primarily on digital/social marketing because it often feels overwhelming but it is the simplest place to start, gives you the most bang for your buck, and therefore will cause you far less agita.
PEOPLE ALREADY CARE ABOUT YOUR BUSINESS
Your product or service actually does address specific needs or wants (it’s why you started the business in the first place). And, through social media, it’s easier than ever to stay in front of customers so they are more likely to think of your business when they need it.
With the right tools, social media can take the guesswork out of marketing. We at Buzz Frenzy set out to make social media marketing as easy as writing a Facebook post (which you already do) and adding a hashtag (which you already do). You don’t need to know the deep functions in Facebook to make it work. We do the hard work for you so you can do what you already do and your posts will show up where your customers are already looking.
We know where your customers are. For many small businesses, they are physically close by…like…within a ten-mile radius of your business. We know a lot about them and what makes them tick. We also know they check Facebook a lot. And I mean A LOT.
By being in their social feeds, people are much more likely to spot you right about the time they need you. It’s almost freaky. Hunched over their phone and they see a simple post from a nearby chiropractor and they connect – “my neck hurts.” While it’s not always that simple, being present in customers’ lives matters. And it can be wonderfully inexpensive to gently nudge your way into their social feeds with Buzz Frenzy.
YOU ARE ALREADY ENDLESSLY FASCINATING
The only reason people think marketing is intimidating is because everyone thinks they have to have “the perfect” ad or the most compelling post in the history of Facebook to get attention. Truth is…just tell your story. Be you. You are a business owner, for crying out loud! Your day is filled with stories. Put one of them up on Facebook, add your buzztag and you are done.
We see it all the time – the simplest Facebook posts often draw great attention. Post about something happening in your store, or how you make stuff, or what a customer just bought. Your post won’t interest every single person – it doesn’t have to, but it will interest some. Then your next post might interest a few more and a few more and a few more.
Think of it this way: If you post NOTHING, how much information will people see about you? Yep…nothing.
But if you flip the notion and begin to make posts of even the simplest things and then buzz them, people WILL start to see you and will likely be more inclined to do business with you.
YOU ARE ALREADY A GOOD MARKETER
When you begin marketing through an easy-to-use platform like Buzz Frenzy, you start the journey doing what you already do: making simple Facebook posts and adding a hashtag (look at that, you’re a marketing genius). Your dashboard allows you to dig deeper into the data – or not. Your choice. Many clients tell us they feel much more confident about marketing because our tools guide them through the process.
Probably the most important thing small businesses should know about marketing – particularly those early in their journey – is to not overthink it. Too often, small biz people go to an advanced marketing workshop, get overwhelmed, then don’t know where to start. Deep-in-the-weeds marketing should be left to the marketing pros. YOU don’t need to go into the weeds. You do you, we’ll handle the weeds.
Buzz Frenzy’s intuitive interface makes it easy to understand the most important metrics to gauge success. Some clients will explore the data even deeper and discover how to improve performance, replicating the types of posts that drive the best results. With this tool you can crawl, walk, then run on your marketing journey. We give you the option to become a stronger marketer, at your pace.
Go, be social. We’ll automate the rest.
Social media, particularly Facebook, offers astonishing power to get your message in front of the right people at the right time. Never before have we been able to be our own ad agency, creating content on the fly, shooting a quick video or writing a witty Facebook post. With Buzz Frenzy it is faster, cheaper, and easier when compared to all other forms of advertising.
Understanding customers, getting in front of them, AND giving them reason to pause to see what you have to offer may seem really difficult. That’s why we developed a way for you to think about it smarter. We give you the right tools to make it practically seamless to craft content and serve it up on a platter to the right people.
We have a boatload of related topics to cover in The Bumble in the weeks ahead. We’ll keep it simple, cuz that’s what we do. The rest of your business is complicated. We want to help uncomplicate one of the most important (and sometimes most intimidating) part of your job – marketing.