Why does anyone use Facebook? We use it because we want to keep up with family and friends. We want to see pictures of babies and kittens. We want to know what you ate at that fancy restaurant. We want to know your stance on the latest political topic (no we don’t). Ultimately what we’re looking for, what we crave, is to have a stimulating conversation with members of our community. We want to be social (fancy that). So, what happens when a slick ad comes across our feed?
We scroll right past it. The faster the better. We get angry when we see click-bait headlines and glossy stock imagery. We know we’re getting sold, and we don’t like getting sold. Against this backdrop, how do we create advertising on social media without angering our potential customers?
At Buzz Frenzy we are seeing that when a post is NOT glossy, when it is NOT perfect, it resonates extremely well. Buzzed posts that have randomly lit pictures, even posts with typos, reveal a humanness that people respond to. Buzz Frenzy is targeting your posts to people who have shown an interest in what you are selling and who are members of your community. These are your neighbors, potential best friends. They are eager to know what is happening in their neck of the woods, and your business is part of that sphere. They want to know what you are up to. Just don’t sell them – talk to them. They want to hear what you are saying.
Buzz Frenzy works best when you post 2 to 4 times per week and every post should be different. This is part of the constant, stimulating communication you want to have with your friends, neighbors, and customers. That’s a lot of posting. How do you keep up with that?
Once again the answer is simple: Be real. Be human. Try taking pictures of behind-the-scene moments. Discuss the things that make up your daily routine. Believe it or not, those simple moments resonate with people. Human beings are a curious lot and they like to see how things are done. What might seem mundane to you in the course of your day is wildly fascinating to someone who doesn’t do what you do. Show people how the sausage is made, so to speak. It reveals to your customers that you are human, that you face the same trials, tribulations, joys, and small miracles that we all do. Your customers will love you for it.