Once in a while someone strikes social media and Internet gold with a crazy, viral sensation like promoting Goat Yoga.
Catchy. Maybe even brilliant. But really? Goats?
Your yoga studio most likely doesn’t involve barn animals. Your clients likely don’t want to smell like barn animals. In truth, catchy doesn’t necessarily mean people will try your service.
Marketing your yoga studio to prospects who live or work close by doesn’t have to be tricky. People want to do yoga to feel better and get themselves centered. Do the basics really well if you want to drive traffic into your studio, but leave the goats behind.
Here are four things you can promote regularly via social media that can help attract those customers:
1) TELL THEM WHAT YOU DO
Explaining yoga isn’t really that difficult. What sets your studio apart? Is it the instructors? Is it convenient scheduling? Maybe you have other related services that help people feel great.
Keep it simple and understandable. Yoga devotees want a great yoga experience. If yoga is your game, let people know.
2) SHOWCASE YOUR FACILITY
If your studio sets a great mood or is in a really amazing setting, show people that. Take nice photos of your space. Entice them by capturing the feeling and atmosphere people will experience when they come in the door.
Social media is a great place to tell people that story with a few pictures and simple words that illustrate the experience. “Relaxing. Calming. Centered. Experience yoga the way it was intended to be.” (Hmmmm….I think I want to go do some yoga right now!)
No need for crazy (or smelly) gimmicks.
3) SHARE THE BENEFITS OF YOGA
You created a yoga studio with a purpose. You know why YOU love yoga – otherwise you wouldn’t run a yoga studio. No need to belabor this point. Create a series of quick Facebook posts that tell people the specific benefits they’ll get when they try yoga. It’s kind of a no-brainer 🙂
4) REPEAT IT LOUD AND OFTEN
I’m not talking carnival barkers here. I’m talking about repeating your story to the people who want, need or even crave your service. They might not jump in after seeing your story once. But after two, three or four times, who wouldn’t want to experience your yoga studio?
See? No need for crazy gimmicks. No need to bring in smelly (and sometimes messy) animals. Marketing a yoga studio can be pretty simple. You offer a service people really want! Now give them the little nudge they need to get them in the door.
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