Sharing Is Erring
So you’re flipping through Facebook and you come across a lovely, well written, and relevant post – complete with a funny meme! – and think it is something your customers would want to see. So you share it. Nothing wrong with that. But then you try to advertise it and get this:
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(From Facebook): Error Message: Invalid parameter. Shared Posts Can’t Be Boosted. If you’re the owner of the original post, boost it directly.
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Here’s the thing. There is an understanding among users of Facebook that whatever is put on the site can be shared among family and friends. Facebook has even created a “share” button specifically for this purpose. But… and this is huge… if you want to advertise it (put money on it), that is called plagiarism.
YIKES!
Facebook takes a zero-tolerance policy on this – If it is shared, it cannot be advertised. There is an odd consequence to this:
Even if it is yours, you cannot advertise a shared post.
That’s right, if I (Dan Stocke) create a post, and share it to Buzz Frenzy (of which I own), it will get rejected by Facebook for being shared content. The workaround is: if you own it, post it directly to your page.
Glad I was able to share that with you.
This is what Facebook has to say about it.
For more ways to avoid Facebook ad errors, click HERE